Retail Enterprise AgentsMarketing & Retail Media DomainGemini Enterprise
📊 Marketing: Campaign Performance & ROI
Answers questions about campaign performance, channel return on ad spend (ROAS), customer acquisition cost (CAC) variances, conversion lift, and digital media industry benchmarks. Orchestrates two sub-agents: **Data Insights**, which queries BigQuery via the Conversational Analytics API and BigQuery's built-in forecasting/contribution/anomaly-detection tools, and **Market Context**, which answers external questions via Google Search grounding.
Duration5:45 (Normal Pacing)
Resolution1080p Full HD (1920×1080)
UI Scaling1.25x High-DPI Scaled Text
Model Runtimegemini-3.5-flash (Vertex AI)
📋 Multi-Turn Conversation Flow
Turn 1 (Data Insights / BigQuery):"What is our Return on Ad Spend (ROAS) across Paid Search, Social Media, Display, and Video Ads for Q3?" — Synthesizes internal BigQuery conversational analytics query and computes KPI summary.
Turn 2 (Market Context / Google Search):"What are current digital advertising ROAS benchmarks for retail e-commerce campaigns?" — Grounds analysis against external retail benchmarks and industry context.
Turn 3 (Visual Artifact / Matplotlib):"Render a bar chart comparing actual ROAS vs our 3.0x target across all ad channels." — Generates and renders a custom chart visualization artifact inline.
Turn 4 (Executive Canvas Presentation):"Create a 4-slide executive presentation summarizing the Campaign Performance & ROI analysis and recommendations above." — Automatically creates a 4-slide deck and showcases each slide via the bottom thumbnail rail.